Author: Gibbs, Paul
Publisher: Routledge
ISBN: 1136609407
Category : Education
Languages : en
Pages : 149
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Book Description
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Author: Gibbs, Paul
Publisher: Routledge
ISBN: 1136609407
Category : Education
Languages : en
Pages : 149
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Book Description
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Author: Gibbs Paul
Publisher:
ISBN: 9781138162464
Category :
Languages : en
Pages : 153
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Book Description
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Author: Emmanuel Mogaji
Publisher: Springer Nature
ISBN: 3030393798
Category : Business & Economics
Languages : en
Pages : 419
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Book Description
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students’ choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent.
Author: Antigoni Papadimitriou
Publisher: Springer
ISBN: 3319585274
Category : Education
Languages : en
Pages : 254
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Book Description
This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.
Author: Izhar Oplatka
Publisher: Emerald Group Publishing
ISBN: 1781902437
Category : Education
Languages : en
Pages : 300
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Book Description
The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.
Author: Tony Cook
Publisher: Routledge
ISBN: 1135853258
Category : Education
Languages : en
Pages : 256
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Book Description
How to Recruit and Retain Higher Education Students is an invaluable resource for academic staff, administrators and policy makers involved in student recruitment and improving student retention. It offers practical advice on how universities can influence the expectations of prospective students, allowing them to make sensible decisions about careers, courses and institutions. Many surveys of students who drop out of university show that most do so out of disappointment. Failing to understand what higher education was about quickly enough, they become confused and frustrated. Dropping out seems the best solution. This book describes a series of practices proven to encourage students to stay on, discussing the background research on student attrition. By preparing students better for their higher education experience, the practices in this book are effective not only in recruiting students but also in matching them to the right institutions and programmes. The practices described range from those reaching out in a broad way to communities of potential students, to university support for pre-entry examinations, to enhanced communication between institutions and applicants. All are described in sufficient detail to allow judgments to be made about how to use and adapt them to suit local needs. How to Recruit and Retain Higher Education Students provides a sound theoretical foundation for research into student retention and provides the necessary underpinning for those academic staff embarking on courses and assists in preparing them for their roles in both teaching and student support.
Author: Maringe, Felix
Publisher: McGraw-Hill Education (UK)
ISBN: 0335220320
Category : Education
Languages : en
Pages : 213
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Book Description
This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive.
Author: Zilla Sinuany-Stern
Publisher: Springer Nature
ISBN: 303074051X
Category : Decision making
Languages : en
Pages : 529
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Book Description
This handbook covers various areas of Higher Education (HE) in which operations research/management science (OR/MS) techniques are used. Key examples include: international comparisons, university rankings, and rating academic efficiency with Data Envelopment Analysis (DEA); formulating academic strategy with balanced scorecard; budgeting and planning with linear and quadratic models; student forecasting; E-learning evaluation; faculty evaluation with questionnaires and multivariate statistics; marketing for HE; analytic and educational simulation; academic information systems; technology transfer with systems analysis; and examination timetabling. Overviews, case studies and findings on advanced OR/MS applications in various functional areas of HE are included.
Author: Maria Eliophotou Menon
Publisher: Springer
ISBN: 9462097941
Category : Education
Languages : en
Pages : 262
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Book Description
In recent decades, higher education systems and institutions have been called to respond to an unprecedented number of challenges. Major challenges
Author:
Publisher: Varna University of Management
ISBN:
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Volume XIII includes scientific articles and reports from the 16th International Scientific Conference on the topic of „The science and digitalisation in help of business, education and tourism“, September 7th -8th , 2020, Varna, Bulgaria.